Privacy Policy
BELLUM – Privacy Policy
Last updated: June 13th, 2025
This Privacy Policy explains how Astarte Industries Inc. (“Astarte,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards your information when you purchase, download, or play BELLUM (the “Game”), use the BELLUM launcher, or visit https://playbellum.com (the “Site”).
By accessing or using the Game, Site, or any related services (collectively, the “Services”), you consent to the practices described below. If you do not agree, do not use the Services.
1. Who We Are
Controller: Astarte Industries Inc.
Address: 9375 E Shea Blvd, Suite 100, Scottsdale, AZ 85260, USA
For EU/UK data subjects, Astarte is the data controller. Stripe, Inc (“Stripe”) acts as our payment processor, and may function as an independent controller for payment data it collects.
2. Scope
This Policy applies to:
- • Visitors to the Site
- • Purchasers of any edition of BELLUM
- • Players who install or use the Game or launcher
- • Individuals who contact our support channels
3. Information We Collect
| Category | Examples | Source |
|---|---|---|
| Account Data | Email, username, hashed password, country, linked platform IDs | Directly from you |
| Purchase Data | Order ID, edition, price, currency, payment method, VAT/GST | Stripe |
| Gameplay & Telemetry | Session time, crash reports, hardware specs, ping/latency, match stats | Client launcher, in-game telemetry |
| Anti-Cheat Data | Memory scans, running processes, driver lists, user identification tokens | In-game anti-cheat module |
| Communications | Support tickets, emails, chat logs, voice/text communications | Directly from you; in-game chat |
| Marketing Data | Newsletter opt-in status, campaign metrics, referral source | Directly from you; cookies/analytics |
| Cookies & Similar Tech | IP address, device type, browser, pages viewed, referring URLs | Site cookies; analytics pixels |
We do not intentionally collect special-category data (e.g., health, biometrics) or data from children under 13.
4. How & Why We Use Your Information
| Purpose | Legal Basis (GDPR / UK GDPR) |
|---|---|
| Create and manage accounts | Contractual necessity |
| Process payments, issue refunds | Contractual necessity / Legal obligation |
| Provide access to closed-alpha, beta, and live servers | Contractual necessity |
| Operate multiplayer networking and matchmaking | Legitimate interests |
| Detect, prevent, and enforce against cheating, fraud, or Terms violations | Legitimate interests |
| Send service-related emails (e.g., keys, patch notes) | Contractual necessity |
| Send marketing newsletters (opt-in only) | Consent |
| Analyse gameplay and telemetry to improve performance and balance | Legitimate interests |
| Comply with legal requests, tax, and accounting rules | Legal obligation |
Where “legitimate interests” is the basis, we have balanced those interests against your rights and concluded they do not override your privacy.
5. How We Share Information
We may share your data with:
- • Stripe – payment processing, tax calculation, fraud detection
- • Cloud hosting & CDN providers – game servers, patch delivery, website hosting
- • Anti-cheat & security vendors – cheat detection, ban enforcement
- • Analytics providers – aggregated usage metrics (IP anonymised where required)
- • Customer support platforms – ticket management and live chat
- • Law enforcement or regulators – when required by law or to protect our rights
- • Business transferees – in connection with a merger, acquisition, or asset sale
We never sell your personal information for monetary consideration.
6. International Transfers
Our servers are primarily located in the United States. When we transfer personal data from the EEA, UK, or Switzerland to countries without an adequacy decision, we rely on Standard Contractual Clauses (SCCs) or another lawful transfer mechanism.
7. Data Retention
We retain data only for as long as necessary to:
- • Provide the Services and fulfil the purposes outlined in this Policy
- • Comply with legal, tax, or accounting obligations (e.g., 7-year US tax record requirement)
- • Resolve disputes and enforce our agreements
Account data tied to an active player is kept until you delete the account or we no longer need the data.
8. Your Rights
Depending on your region, you may have rights to:
- • Access – receive a copy of your personal data
- • Rectify – correct inaccurate or incomplete data
- • Erase – request deletion (subject to legal exceptions)
- • Restrict or Object – limit or oppose certain processing
- • Portability – obtain an export of data you provided in a structured format
- • Withdraw consent – opt out of marketing at any time
- • Appeal – for Colorado/Virginia residents, appeal a denied privacy request
California (CCPA/CPRA) residents may also request:
- • A list of categories of personal information we disclosed for a business purpose
- • Opt out of “sharing” for cross-context behavioural advertising (we do not “sell” data)
To exercise any right, email [email protected] with the subject line “Privacy Request.” We will verify your identity before responding. You may also lodge a complaint with your local supervisory authority.
9. Cookies & Tracking Technologies
We use:
- • Essential cookies – site security, session management
- • Analytics cookies – aggregated site usage (e.g., Google Analytics with IP anonymisation)
- • Marketing pixels – only if you opt in to marketing cookies
Most browsers allow you to refuse or delete cookies. Disabling essential cookies may impair the Site or launcher.
10. Security
We implement reasonable administrative, technical, and physical safeguards:
- • TLS encryption for data in transit
- • Encryption at rest for key databases
- • Least-privilege access controls and 2FA for staff
- • Continuous monitoring for intrusion attempts and DDoS attacks
However, no system is perfectly secure; we cannot guarantee absolute security.
11. Children
BELLUM is not directed to children under 13. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child provided data to us, contact [email protected] and we will delete it.
12. Changes to This Policy
We may update this Policy to reflect legal, technical, or operational changes. If the changes are material, we will give at least 48 hours’ notice via email or in-launcher message before they take effect. Continued use of the Services after the effective date constitutes acceptance.
By using BELLUM or any related Services, you acknowledge that you have read and understood this Privacy Policy.